Company Overview

Phonak believes in changing lives and creating a world where “life is on” for everyone. The company has been designing, manufacturing, and distributing hearing aids for over 70 years. In 1947, their history began with a group of French-Belgian investors who helped start the company in Zurich. Innovations took off in 1978 with the highest amplification SuperFront hearing aids, as well as the development of pediatric adjustments. By 1989, the company had expanded marketing endeavors into the United States.
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Technological development continued in the early 1990s with the PiCS Hearing Computer, innovations in wireless technology, and AudioZoom multi-microphone technology. Production moved to Suzhou, China in 2003. In 2006, Phonak introduced the Hear the World initiative to raise awareness about the detrimental effects of hearing loss as well as the benefits of treatment. This initiative was groundbreaking in focusing on the social and psychological effects of hearing loss, as well as the importance of prevention. In 2007, Phonak opened a production facility in Ho Chi Minh City, Vietnam.

Phonak Hearing AidsThis history is a glimpse into the core values at Phonak. Of utmost importance is the company’s mission to meet the social and psychological needs of those who experience hearing loss. We know that the effects of social isolation can have devastating effects for many who find it difficult to communicate as they once did. Phonak focuses on exactly this issue when developing hearing assistance, making sure that the wearers of their aids can hear voices crisply and clearly, no longer feeling a struggle to connect with others.

As they move into the future, the company will continue to develop new features and functions but always with a focus on the social and psychological needs of hearing aid wearers. Technological innovations have continued in the last decade to include rechargeable batteries, Bluetooth connectivity, biometric measures, and the development of industry-leading water-resistant housing.

Audeo Marvel

Audeo Marvel

One of the latest models at Phonak is the Audeo Marvel, which provides a clear, rich sound experience first and foremost. Audeo Marvel’s exciting new offering is multifunctionality, connecting to smartphones, TV, streaming devices, and more. Just like wearing wireless headphones, the Audeo Marvel provides direct access to the media you want to enjoy. Additionally, the Audeo Marvel distinguishes seamlessly between speech and environmental sound, letting you hear others speaking in tandem with streaming, music, and television.
Virto B-Titanium

Virto B-Titanium

The Virto B-Titanium is a super discreet, high-powered hearing aid. In levels corresponding to your degree of hearing loss, the Virto B-Titanium can be paired with your particular needs to meet you where you need it most. The award-winning outer shell is incredibly durable, which makes it a great choice for people with active lifestyles. Talk to your audiologist or hearing professional to learn which version of the Virto B-Titanium is right for your degree of hearing loss. The sleek look, customizability, and color-matching of the Virto B-Titanium all make the aids an excellent option for someone who wants to improve hearing ability while getting a low-profile and discreet look.
Cros B-R


The CROS B-R hearing aids are now rechargeable, a recent innovation at Phonak. With multidirectional microphones, these aids excel at picking up conversations coming to you from any location in the room. These aids are made to fit the “good ear” for those who have asymmetrical hearing loss. Other aids may work in tandem with one another, but the CROS B-R gives support to the good ear while paired with the extra assistance that a single ear with severe hearing loss may require. Particularly suited to noisy rooms or driving, contexts in which speech can be difficult to decipher, the CROS B-R offers a full day of power through a rechargeable battery. You can recharge ahead of time, providing enough power to keep you moving through all the activities when you need to hear in a clear and balanced way.